About Us RE:NEW Beauty

We’ve made it our mission to make the highest beauty standards easier to reach.

The UK’s professional beauty industry is thriving, with high-end and budget options in constant demand. However, the lack of real regulation or assurance of standards is encouraging low-quality products and application techniques.

This isn’t a surprise. We all like cheaper, easier alternatives. Especially when many of them are OK. But is OK really what we’re aiming for in the beauty business? Should we accept all right, decent or fine? And then there’s the fact that going low cost can be costly.

It can cost a beautician their reputation, leaving them let down by a product or left behind by their methods. It can cost a client their confidence, damaging their image or even their health. But this isn’t snobbery or a price point problem. This is a standards problem.

At RE:NEW, we believe that high standards should be the standard for the beauty industry. We’re committed to empowering beauty professionals with market-leading products, training and support—helping them maintain an excellent, successful service.

Alongside supply and support, we’re here to help you revive your products, refresh your skills and recharge your passion For Better Beauty.