How to reignite relationships with old clients?
It can cost up to 6 times more to secure a new client than retain the loyalty of someone currently using your services. So, just because someone hasn’t visited your salon in a while doesn’t mean they’re lost, you might just need to reignite the relationship.
Get back in touch
The first is always going to be getting in touch with them. Whether it’s a newsletter showcasing some amazing treatments or a phone call to see if they’re interested in another visit, making the first move can go a long way.
Give them a discount
Whether they were a loyal patron or just popped in a few times, a good discount is always going to interest them. It doesn’t have to be anything major; it could range from 10% off to a free hand massage with their next manicure.
Making them feel spoilt can go a long way, and if you reignite your relationship with an old customer, they’re more likely to stick around for the long run.