How to implement customer loyalty schemes?
Customer loyalty schemes are a great way to keep your customers loyal to your business. It’s typically six times more expensive to win a new client than it is to retain an existing one, so making sure your clients are coming back for more is essential for your business.
Implementing a customer loyalty scheme can help build stronger relationships between you and your client base but knowing where to start can be tough.
The first step is to find out which type of loyalty scheme works best for your business. These can range from the popular points system to a punch card approach where customers are encouraged to return with the promise of discounts or free treatments.
Next, you need to ensure the loyalty scheme works for your salon and clients. Rolling it out in stages, trialling it with loyal returning customers allows you to test the waters and make any changes to the programme before releasing it to your entire client base.